The chances are you will not have heard of the 29-year-old, gold-toothed Master P, or of No Limit, but that serves only to increase the appeal among young fans of highly profane, usually violent, hardcore black rap music. In the past three years, the New Orleans-based mogul has managed to translate a $10,000 insurance payout into a conglomerate that now encompasses not only the highly successful rap label No Limit but a film company, commercial property, a line of toys, a fashion label, a sports management firm and other businesses. If 'branding' is key to business success in the late Nineties, few single entertainment entrepreneurs have been more successful at it than Percy Miller, aka Master P.
